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You may or may not know some of these iconic Australian brands. From airlines to fast fashion for water sports, from cereal to biscuits and crackers, home improvement retailers, and banks. Some of these brands were founded over a century ago and are still performing today. Here are the ten most recognizable brands not only for the Aussies but also for the world!
Qantas
Did you know that Qantas is an acronym for Queensland and Northern Territory Aerial Services?
The first and most iconic Australian brand is Qantas Airlines. Known as The Flying Kangaroo, it was founded in Queensland outback in 1920. As one of the strongest brands in Australia, Qantas has a reliable reputation for its safety, operational, maintenance, and customer service. Within the Qantas Group, the airlines also operate Jetstar Airways, a low-cost airline.
Qantas came out on top among the other 385 airlines for its safety in 2021 based on AirlineRatings rankings. During the 2021 financial year, this airline carried 15,87 million passengers.
Billabong
Did you know that Billabong is an Australian phrase for an oxbow lake or a deserted pond that is left behind after a river shifts its direction?
Everyone knows this water sports fashion brand. Billabong is the second iconic Australian brand created in 1973 by Gordon Merchant in Gold Coast, Australia. The brand began to export its products in late 1980 to Asia, Africa, and Oceania. In 2018, Billabong was purchased by Quicksilver and moved its factory to China, Indonesia, Sri Lanka, India, and the Philippines.
Arnott’s
You must’ve consumed their delicious snacks and crackers at least once in your life. Tim Tam and Good Time are only two of its popular products.
Arnott’s is the iconic Australian brand and the biggest biscuit manufacturer in the country. Established in 1865 by a man named William Arnott, he first opened a bakery in New South Wales and supplied crackers for locals. The legendary Arnott’s logo is the macaw parrot that William received from a ship’s captain. After more than a century of production, Arnott’s committed to creating the Arnott’s Foundation to give back to society, especially the Australian families.
Related: Top 10 Local Australian Food You Shouldn’t Miss Out On
Commonwealth Bank
The iconic Australian brand in financial service. Commonwealth Bank was founded in 1911 by the Australian government under the Commonwealth Bank Act. The first Sydney branch was opened in January 1913. In 1996, the bank was fully privatized and had grown as one of the big four Australian banks besides ANZ, National Australia Bank, and Westpac.
Commonwealth, known for its famous yellow and black logo, has expanded globally to Asia, the UK, and the USA. The products include insurance, business, fund management, financial retail services, and many more.
Weet-bix
Cereal lovers must’ve known this flavorful brand. Weet-bix is the iconic Australian brand producing a high-protein breakfast cereal since 1919. Under the name of Sanitarium Health and Wellbeing Company, Weet-bix was developed by Bennison Osborne in Sydney. Weet-bix is known for its solid, rectangular shape, unlike the other cereal grains.
Weet-bix tagline appeared on its packaging box, “Aussie Kids are Weet-bix Kids,” showing its popularity as the Aussies family go-to breakfast. For anyone who’s looking for low sugar (and even gluten-free!), high fiber, and organic cereal, Weet-bix is the right choice.
Holden
Founded in 1856, Holden was formerly a saddlery manufacturer in South Australia and was originally known as General Motors-Holden. A few of its famous series are Holden Commodore, Monaro, Caprice, and Ute. The GM-Holden company owned some assembly plants across Australia and New Zealand.
Unfortunately, this iconic Australian brand in the automobile closed its operation in 2021 due to financial and operational matters. Holden cars have become a legendary and collectible, rare item for car enthusiasts, especially the classic ones.
Vegemite
Aussies are familiar with this food spread made from the brewer’s yeast. Vegemite is unlike Nutella or the other spread type; it’s salty, somewhat bitter, and thick like peanut butter. This iconic Australian brand is vegan and halal. Vegemite was founded by Cyril Callister, a worker from the Fred Walker Company, in 1922 in Melbourne and is owned by Bega Cheese Limited Company.
This pure vegetable extract is rich in Vitamin B from the brewer’s yeast. Today, Vegemite is supplied for around 90 percent of the Aussies’ families and produces over 22 million jars yearly.
Bunnings
If Americans have Target, Aussies have Bunnings.
This Australia and New Zealand’s leading home improvement and outdoor products retailer was founded in Perth in 1886 by the brothers Arthur and Robert Bunning. They purchased a sawmill and built the Bunning Bros, which focused on timber allocation and sawmilling. The company started to sell the building supplies in 1952 and became the top supplier in the industry.
As the iconic Australian brand selling household goods, Bunnings’ revenue reached A$15 billion in 2020, with 375 stores across Australia and New Zealand.
Woolworths
Aussies called it Woolies, one of Australia’s largest supermarkets and various retailers. Under the Woolworths Group, founded in 1924, Woolworths served Australia and New Zealand markets with a total of A$63.67 billion revenue in 2020. The shade of fresh green apple on its logo implies its tagline, “The Fresh Food People.” This iconic Australian brand has more than 1000 stores across Oz and NZ.
Bundaberg Rum
The last iconic Australian brand is Bundaberg Rum or Bundy. First distilled in 1888 in Bundaberg East, Queensland, the Bundaberg Rum is a dark rum made from 100% sugar cane, with a hint of molasses and caramel flavor. Under the manufacture of Bundaberg Distilling Company, the distillery and the museum are open to the public for tours.
The Bundaberg Rum is a major sponsor of some Australian leagues like the Wallabies rugby, the NSW Waratahs, the ANZAC Test rugby league, and the Walkinshaw Racing team on the V8 Supercar event.
Those legendary brands are attached to the Aussies more than a century ago. After reading the article, how many of those Australian brands do you know? And how many have you tried or consumed?
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